Okay, apparently I'm going to blog all the new Lay's chip flavours. I can deal with this, presuming I find the last one, which isn't in the store by my house.
As soon as you open the bag you'll find that these smell exactly the same as their regular Ketchup chips. They're a little milder in flavour and you can sort of taste the cheese, if you squint and imagine and forget what cheese tastes like. So they are at least a (mostly) original flavour, compared to the Caesar dressing chips which were just Sour Cream and Onion. They're not that great, though. Well, they're okay, they're certainly better than Maple Moose, but if I wanted Ketchup I'd go buy Ketchup. The bag ended up going stale before we finished it, so we threw it out half-full. Hopefully soon I can check out those Perogi Platter ones and they will do better than the competition (not that that'd be difficult, looking at the competition).